Doctor On Demand Virtual Care
Doctor On Demand is a direct-to-consumer virtual care service that is part of Included Health. As a brand, it felt outdated and tired, which meant we weren’t growing fast enough in terms of revenue or awareness.
I worked on updating the look and feel of the brand across all consumer touchpoints—app store, website, even advising on the product itself to boost engagement and revenue. I helped build out a robust, SEO-driven library of content-specific web pages, develop engagement packages for major clients, and more—leading to increased virtual care demand and utilization.